I have often talked and spoken about the benefits of law enforcement using social media. I think most of us who use it, recognize what a powerful tool social media can be. Law enforcement uses social media for many reasons. We use it to check the backgrounds on our recruits; for investigations; to educate our citizens; to provide information; for homeland security purposes; to market our departments and dozens of other reasons.
We in law enforcement have used social media recently as a counter balance for all of the negativity directed toward us in the media and through social media. We post information about all of the positive accomplishments of our staff and provide great examples of our engagement with our communities. Are we making a difference? Are our citizens actually getting the message?